November 29, 2017 | Stories

HDA Executive Director shares her vision for downtown Hollister

HDA Executive Director shares her vision for downtown Hollister

Downtown Hollister’s future looks bright and vibrant, according to Amalia Ellis, the new Executive Director at the Hollister Downtown Association. Ellis, connected with our Digital Media Specialist, Raul Ceja, at Mars Hill Coffeehouse and discussed the latest and greatest in downtown Hollister. Jumping straight into the conversation, they touched on topics such as storefront beautification, brand identity, creative place-making, and downtown life. More importantly, the conversation was centered on Ellis’s efforts to shift the level of synergy by aiming towards community engagement, with an emphasis on culture, design, and strategic partnerships.

Ellis joined the HDA in fall of 2017, and just a couple of months into her new role, she acknowledges it will take time for her to completely learn the ins and outs. Nevertheless, Ellis is hitting the ground running by focusing on a few items on her list for next year. 

“I’m thrilled for 2018, the HDA will be working on strategic partnerships with the City of HollisterCommunity Foundation for San Benito CountySan Benito Chamber of Commerce, downtown businesses, and downtown property owners.” As she stared into the distance of San Benito Street she said, “When you look at our downtown, the vibrancy and activity a visitor experiences could be better". She explained further, in our community, we’re embraced by beautiful landscapes and caring people. As much as we are proud to call this community our home, we must be able to stand together and invite visitors into our community. Ellis said, “The people of Hollister have so much to offer; we are a community that understands the value of helping a neighbor, raising a family, owning a business, giving back, and supporting each other in time of need. There aren’t too many communities out there like ours, and together we can make this a better place.” 

As Ceja and Ellis conversed over the many possibilities of downtown Hollister, the feeling of excitement, a renewed outlook, and fresh aspirations overcame them. Ellis finished her cup of coffee and said, “I believe we are on the brink of some exciting changes. The future is promising for downtown.”